What is the general rule of thumb when talking to reporters?

The principle behind the suggestion to refrain from speaking to reporters unless absolutely necessary is rooted in the understanding of media interactions and public relations. This guideline emphasizes the importance of controlling the narrative and managing information release. When individuals or organizations engage with the media, there is a risk that statements may be taken out of context or misrepresented, leading to unintentional misunderstandings or negative portrayals.

This approach advocates for caution and awareness of the implications that come with media engagement. It allows for strategic communication where the focus can be placed on prepared statements, press releases, or official responses that have been carefully crafted to convey the intended message clearly and accurately. In high-stakes situations, such as those involving public health or safety, limiting direct interactions with reporters can help prevent misinformation and ensure that the public receives the most accurate and relevant information.

Therefore, while engaging with the media can be beneficial, the recommendation to avoid talking to reporters unless absolutely necessary underscores the need for careful management of public communications, particularly in sensitive situations.